SEO Danışmanlığı

SEO NEDİR?

İngilizce “Search Engine Optimization” hizmetinin kısaltması olan SEO,  günümüzde dijital pazarlama alanında en yüksek dönüşümü yaratan kanaldır. Türkiye’de “Arama Motoru Optimizasyonu” olarak da bilinen SEO, herhangi bir web sitesinin hedeflediği kullanıcıların Google gibi belli başlı arama motorlarında yaptıkları sorgularda sitedeki en alakalı, doğru ve açıklayıcı sayfaları öne çıkarmayı hedeflemektedir. Google’ın ve diğer büyük arama motorlarının, güncel sıralama kriterlerini etkin biçimde öğrenerek bunlara göre gerekli iyileştirmelerin yapılmasını sağlayan sürecin tamamına SEO denilmektedir.

YAKLAŞIMIMIZ

Stradiji olarak 2009 yılından beri SEO Danışmanlık Hizmeti veriyoruz. Bu süreçte SEO’nun çok önemli aşamalarına şahitlik ettik. 2019 yılı itibariyle arama deneyimi tek başına klasik yöntemlerle gerçekleşmiyor. İşin içine sesli aramalar, akıllı asistanlar, uluslararası aramalar ve lokal aramalar girmiş durumda.

BİZE GÖRE SEO

Search Engine Optimization ya da Arama Motoru Optimizasyonu yerine Search Experience Optimization – Arama Deneyimi Optimizasyonu olarak tanımlanmalıdır.  Müşterilerimizin hedef kitlelerinin beklentilerini karşılayan web sitesi ve içerikler oluşturmalarını başarılı bir SEO çalışması için öncelikli hedef olarak belirliyoruz.

HEDEFİMİZ

Google’da son yıllarda gerçekleşen algoritma güncellemelerinin kaliteli ve kullanıcı beklentilerini karşılayan web sitelerini öne çıkarmasından hareketle, bize göre hedef arama sorgularında sıralama başarısı elde etmek bir SEO projesinin başarısını ölçmek için yeterli değildir. Bizce başarılı bir SEO çalışması hedeflemesi, yüksek kullanıcı etkileşimine sahip, kullanıcıların ihtiyaçlarını karşılayan içeriklerle bezenmiş ve bunu yaptığı ölçüde dönüşümü düzenli olarak artan web sitesi oluşturmak olmalıdır.

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dipamer Kasım 16, 2018 2 Comments

360 Derece Pazarlama

Trafik Yönetimi

Odak noktamız, trafik yönetimi sağlayarak dijital ortamda sizlere en iyi hizmeti vermektir. Dikey fayda sağlamak amacı ile hedef kitlenize uygun lokasyonları ve demografik yapıları belirleyerek en iyi faydayı sağlamak amacı ile çalışıyoruz. Bunu için en iyi planlamayı yapıyoruz. Sizinle birlikte 360 derece pazarlama yöntemlerini kullanıyoruz ve size en iyi çözümleri sunuyoruz.

En iyi SEO stratejileri ve en iyi dijital pazarlama teknikleri ile dijital ortamda kurumsal yüzünüzün mimarıyız. Dijital pazarlama tekniklerini en iyi şekilde uyguluyoruz. Sizlere en uygun stratejileri geliştiriyoruz ve uyguluyoruz.

SEO Stratejileri

En iyi performans için SEO stratejilerini geliştiriyoruz.

B2B SEO

B2B SEO sistemleri ile işinizi büyütüyoruz ve işinizi geliştiriyoruz.

SEO Dönüşüm Takibi

SEO stratejilerini geliştiriyor ve bu stratejilerin dönüşümlerini takip ediyoruz. Dönüşüm takibi ile en uygun stratejiler ile hedef odaklı çalışıyoruz.

Stratejimiz

Stratejilerimizi sizinle yaptığımız toplantılar ile belirliyoruz. İşinizi, işimiz kabul edip 360 derece dijital pazarlama tekniklerini kullanarak sizin için en yararlı yöntemleri uyguluyoruz.

Kurumsal yüzünüzün mimarıyız.

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dipamer Kasım 16, 2018 0 Comments

Audience Monitoring

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

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dipamer Kasım 16, 2018 0 Comments

Data Analysis

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Read More
dipamer Kasım 16, 2018 0 Comments

Hosting Company Rank

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

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dipamer Kasım 16, 2018 0 Comments

Service Improvement

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Read More
dipamer Kasım 16, 2018 0 Comments

Content Marketing

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Read More
dipamer Kasım 16, 2018 0 Comments

Domain Migration

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Read More
dipamer Kasım 16, 2018 0 Comments

Technical SEO

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Read More
dipamer Kasım 16, 2018 0 Comments

Social Engagement

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Read More
dipamer Kasım 16, 2018 0 Comments